"Prominent sociologists note that a subtle but large-scale shift is quietly taking place in popular culture today. About 77 million Baby Boomers, who have shaped and dominated society since the mid 1960s, are approaching retirement. And their influence on art, music, fashion, business, politics—almost every category imaginable—is waning to a new generation most aptly called Gamers, those born after 1970 and raised on video games.

Gamers are very different from any generation that has come before them. And, with 90 million strong, organizations that don’t understand or acknowledge them run the risk of becoming increasingly isolated and irrelevant. Gamers and Boomers represent the two largest population segments that libraries serve. Designing content, access, collections, services and programs to meet the demands of both is a challenge but a growing necessity."

Check it out at http://www.oclc.org/news/publications/newsletters/oclc/2005/267/thebigbang.htm

And here is some speculation about Starcraft 2 http://www.blizzplanet.com/?action=news&id=893